Training & Advice for SEO and Search Engines.
Google is the largest search engine ~90% market share in the UK with Microsoft Bing running well behind at ~5%.
In the UK, Google is the dominant search engine, capturing over 90% of the market share. This includes a near-monopoly on mobile search. While Bing holds a distant second place, the path to a high ROI from your SEO efforts—be it organic, paid, or shopping ads - is unfortunately through Google.
A new factor to consider is the massive rise in VPN use, with almost half of UK web users now prioritizing online privacy.
This trend, spurred by the July 2025 Online Safety Act, changes how users search and access information.
Climbing the rankings takes time, but we can help you build a strategy that works. Contact us today for expert SEO advice.
SEO link building and blogging
Google is a links based search engine – this means the more quality links from other websites pointing to your website the better your site ranks, Google views these as qualifying your claims, products or services.
Think of inbound links as SEO Gold Stars.
Not all websites are equal and it’s quality (not quantity) that matters. For example, a link to your website from the BBC may earn your site 100 “stars” whereas a link from a link farm website can give you negitive “stars”
There are of course numerous other factors that search engines use to rank pages such as quality of content, relevancy of web pages but nevertheless, links are prime currency in any SEO campaign.
Obtaining good SEO links is very diplomatic and time-consuming work and the methods used to acquire inbound links are wide ranging. We have listed some of these below;
1. Article marketing
2. Press release marketing
3. Social media bookmarking
4. Blog posting and commenting
5. Video marketing
6. Viral marketing
SEO Keyword & Key Phrase Research
SEO research is the number one priority before any SEO work starts.
The most common SEO mistake companies make is guessing the keywords to target. Most often these keywords are the least profitable as there are too many competitors or are not in high demand. Check your competitors and the numbers of competing websites.
Think about it – if you were to ask 100 people to search for your products and services on Google, would you expect all of them to use the same key phrase ? The reality is that only 10-20% use the same key word or phrase.
The object of SEO research is to identify the Keywords and Key Phrases that promote your business, This is what will produce your Return On Investment.
Keyword research is our only initial one-off cost, it involves us researching your markets, measuring the competition and similar pages for these keywords, a great place to start.
SEO Keywords
Implementing the keywords on your site can only happen after identifying the keywords to target.
This means placing a specific density of these keywords or phrases in page titles, body content, links to other pages, meta tags and other descriptions When you have to add 2 keywords to a page it is easy, adding 10 or more keywords while making the text readable is a far more time consuming task, SEO IS TIME CONSUMING!
AI Generated Keywords & SEO Content
The widespread adoption of generative AI will likely lead to a dilution of the web's overall content quality, as the models are fundamentally built to regurgitate and remix information from their training data. This process creates a self-referential cycle where AI-generated articles, blog posts, and summaries are largely a rephrasing of existing human-authored work. As more of this "AI slop" floods the internet, it becomes increasingly difficult for truly original thought, firsthand experiences, and unique insights to stand out. This repetitive and formulaic content not only risks boring or frustrating human readers but also feeds back into AI models, potentially creating a feedback loop of diluted and unoriginal information that lacks the creativity, nuance, and authority that define high-quality human expression.
