SEO Keyword (and Competitor) Research
Keyword research is the number one priority before any SEO work starts.
The most common mistake companies make is guessing or assuming the keywords to target. Most often these keywords are the least profitable, are too competitive or are not in high demand.
Think about it – if you were to ask 100 people to search for your products and services on Google, would you expect all of them to use the same key phrase? The reality is that only 10-20% would use the same key words.
The rest will use combinations of different keywords – for example searching on Search Engine Opimisation Services In Glasgow you might enter;
- SEO Services Glasgow
- SEO Company Glasgow
- SEO near Glasgow
- SEO Agency Glasgow
- SEO companies in Glasgow
The object of keyword research is to identify the keywords that promote your business, This is what will will produce Return On Investement.
Keyword research is our only initial one-off cost, it involves us researching your markets, measuring the competition and similar pages for these keywords..
