SEO – Rules & Advice for Google and other search engines.
- Google is the largest search engine and as of January 2010 has 88.2% market share in the UK
- Google is a links based search engine – this means the more quality links from other websites pointing to your website the better your site ranks.
- It takes time to move up the search engine listings for keywords.
On page SEO Keyword Implementation
Implementing the keywords on your site can only happen after identifying the keywords to target.
This means placing a specific density of these keywords or phrases in page titles, body content, links to other pages, metta tags and other descriptions When you have to add 2 keywords to a page it is easy, adding 10 or more keywords while making the text readable is a far more time consuming task, SEO is time consuming.
Off page SEO Directories and Blogging
Links pointing to your website from other websites can be thought of as votes (or points).
Not all websites are equal and it’s quality (not quantity) that matters. For example, a link back to your website from the BBC may earn your site 100 “points” whereas a link from a local small company website would only give you 1 “point”. There are of course numerous other factors that search engines use to rank pages such as quality of content, relevancy of web pages but nevertheless, links are the prime currency in any SEO campaign, so this is what we are aiming for.
Obtaining links is very skilful and demanding work and the methods used to acquire links are wide ranging. We have listed some of these below;
1. Article marketing
2. Press release marketing
3. Social media bookmarking
4. Blog posting and commenting
5. Video marketing
6. Viral marketing
